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Why This Book is a Game-Changer for Small Law Firms
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Reviewed in the United States on December 30, 2024
I have been practicing law for over 20 years and with varying levels of success have marketed my practice in many different ways. Most of my hits and misses have been based on limited information and just trying to keep up with the “Joneses.” This digital book provides such great perspective as to how to focus your efforts and doing the actual planing and research to have more successful outcomes. I especially found the part about “client personas” very useful. There is so much in this book from a sales and marketing perspective that they just don’t teach you in law school.
Reviewed in the United States on January 20, 2025
I have to say Viktoria really nailed it with this comprehensive yet practical guide to law firm marketing! The way she breaks down client persona development and platform selection resonates deeply with my own experiences helping law firms find their ideal clients. Her approach to pre-screening marketing agencies is refreshingly honest and something I wish more potential clients understood - it'll definitely help firms avoid those disappointing agency relationships we've all heard horror stories about. Plus, her ego bait link building strategy is pure gold and something I'm excited to try with my own legal clients.
Reviewed in the United States on January 6, 2025
I picked up this book hoping to find guidance on choosing the right online tactics for my practice and this book delivered. The author discusses how to tailor your strategy to your own client profile, rather than relying on a cookie-cutter approach. From clarifying which platforms to focus on to matching your messaging with your audience’s needs, every suggestion doable and budget friendly. If you’re a lawyer who wants a marketing plan that truly speaks to the clients you aim to serve, this book is the perfect resource.
Reviewed in the United States on December 31, 2024
This is the holy grail on modern law firm marketing. Viktoria holds nothing back, it's honestly the most actionable and straight to the point resource I've read on the topic. I love how she doesn't take a one dimensional approach; Viktoria really ties in how different platforms are leveraged to enhance your brand's overall ecosystem on the web. The ego bait link building strategy was new to me and worked REALLY well.
Reviewed in the United States on January 2, 2025
Okay, so this book? Absolute game-changer. If you're running a small law firm and want to stop spinning your wheels chasing clients you don’t even like, this is your roadmap. It’s got everything—It covers everything: building a solid website, SEO, social media, Google Business Profiles, and even how to pick a good marketing agency. The advice is no-nonsense and super actionable.
The tips are super practical, not that fluffy "just post on social media" nonsense. And the compliance section? Chef’s kiss. Whether you're a marketing newbie or just need a fresh take, this book will make you feel like a pro. Buy it. You’ll thank me later. 😏
Viktoria Altman is a digital marketing strategist and entrepreneur dedicated to helping small law firms stand out, attract high-value clients, and scale with confidence. With proven, data-driven strategies, she empowers attorneys to grow sustainably—without sacrificing their time or values.
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